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Laundry Day is a line of design-forward smokeware founded with a mission to change the visual narrative behind cannabis use. After seeking out personal smoking pieces for years, founder Victoria Ashley, who uses cannabis as a natural sleep aid, came face to face with a notable gap in the industry. While acceptance of cannabis use – for medical, self-care, and recreational use was on the rise – the products, packaging, and design continued to lack the creativity demanded by other categories. Laundry Day is on a mission to provide more approachable, design-forward products that dispel stigmas, redefine outdated expectations, cater to modern voices and elevate and expand the industry’s status quo.